Tag Archive | love

2PM

 

2PM is a South Korean boy band, originally a seven-member group, but currently consisting of six members due to the sudden contract termination of leader Jaebeom following an Internet controversy in September 2009. They are managed by JYP Entertainment. The current members are Junsu, Junho, Nichkhun, Taecyeon, Wooyoung and Chansung.

 

2PM is one of the two subgroups branched out from the eleven-member (before Jaebeom’s departure) boy band One Day, the other being 2AM. They debuted with the song “10 Jeom Manjeome 10 Jeom” (10점 만점에 10점, lit. 10 Points Out of 10 Points), which showcased their acrobatic dance styles. They achieved their first No. 1 song with “Again & Again”.

Pre-Debut

The members of 2PM all auditioned (except Nichkhun, who was scouted[3]) to become part of JYP Entertainment, to which the Wonder Girls & 2AM also belong. Some members held their auditions in other countries; for example, Park Jaebeom auditioned in the United States. Other members already had experience in the entertainment industry prior to their acceptance into JYP Entertainment, such as Kim Junsu, who had won various singing competitions, and Ok Taecyeon, Lee Junho and Hwang Chansung, who had participated in the show ‘SuperStar Survival’.

2PM’s and 2AM‘s training days were filmed in a documentary called Hot Blood Men, which aired on Mnet. The show documented the time by time training program of the JYP trainees who were to be part of the group “One Day”, as well as the elimination of three trainees from the group during the time.

 

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2NE1 (twenty one)

2NE1 (Hangul: 투애니원; RR: tu-aeniwon; pronounced “to anyone”[or “twenty-one”) is a South Korean hip hop/pop girl group formed by YG Entertainment in 2009. 2NE1 consists of 4 members: CL, Minzy, Dara, and Bom. The group’s name 2NE1 stands for “New Evolution of the 21st Century”.

First appearing in “Lollipop“, a commercial campaign with Big Bang for LG Telecom, their debut single “Fire” was released on May 6, 2009. Since then, they have released one extended play, 2NE1, and one studio album, To Anyone. “Fire“, “I Don’t Care“, “Try to Follow Me“, and “Go Away” have all hit number one in South Korea.

Pre-debut

The group was first mentioned by the press in late 2008, YG Entertainment announced that the group would consist of four members and debut sometime in May 2009.The company stated that the group had trained for 4 years, and that their debut album would contain songs produced by 1TYM Leader Teddy Park.The group’s name was initially announced as “21”; however, due to the discovery of a singer with the same name, the group was quickly renamed “2NE1”

Influences

The members of 2NE1 have all cited different influences. Park Bom, lead vocalist, cited American singers Beyoncé and Mariah Carey as her main influences because of their strong vocals and powerful performances. She has listed hip hop and R&B as her favorite music genres.Youngest member Minzy cited famous entertainer Michael Jackson,while leader CL said producer Teddy Park and American entertainers Madonna and Lauryn Hill are her role models.Dara states that singer Uhm Jung Hwa is her inspiration.

2NE1

Invasion of KPOP

K-pop (an abbreviation of Korean pop or Korean popular music) is a musical genre consisting of electronic, hip hop, pop, rock, and R&B music originating in South Korea. In addition to music, K-pop has grown into a popular subculture among teenagers and young adults throughout Asia, resulting in widespread interest in the fashion and style of Korean idol groups and singers.

Through the presence of Facebook fan pages, availability on iTunes, Twitter profiles, and music videos on YouTube, the ability of K-pop to reach a previously inaccessible audience via the Internet is driving a paradigm shift in the exposure and popularity of the genre.

Marketing Strategies

NEW PRODUCT DEVELOPMENT AND PRODUCT LIFE CYCLE STRATEGIES NEW PRODUCT DEVELOPMENT -the development of original products, product improvements,  product modifications, and new brands through the firm”s own R&D efforts.

IDEA GENERATION-the systematic search for new-product ideas.

IDEA SCREENING- screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

PRODUCT IDEA- is an idea for possible product that the company can see itself offering to the market.

PRODUCT CONCEPT- a detailed version of the new-product idea stated in meaningful consumer terms.

CONCEPT TESTING – testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.

MARKETING STRATEGY DEVELOPMENT- designing an initial marketing strategy for a new product based on the product concept.

BUSINESS ANALYSIS- a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company”s objectives.

PRODUCT DEVELOPMENT -developing the product concept into a physical product in order to assure that the product idea can be turned into a workable product.

TEST MARKETING -the stage of new-product development in which the product and marketing program are tested in more realistic market setting.                  (*standard test markets* controlled test markets * simulated test markets *)

COMMERCIALIZATION- introducing a new  product into the market.                                                                       SPEEDING UP NEW- PRODUCT DEVELOPMENT SEQUENTIAL PRODUCT DEVELOPMENT – a new product development approach in which one company department works to complete its stage of the process before passing the next department and stage.

SIMULTANEOUS (or teambased) PRODUCT DEVELOPMENT- an approach to developing new products in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness.

PRODUCT LIFE -CYCLE STRATEGIES  PRODUCT LIFE CYCLE (PLC)-the course of a product sales and profits over its lifetime.It involves five distinct stages: product development, introduction, growth, maturity, and decline.

STYLE- a basic and distinctive mode of expression.FASHION- a currently accepted or popular style in a given field.FADS- fashion that enter quickly, are adopted with great  zeal, peak early, and decline very fast.

INTRODUCTION STAGE- the product life-cycle stage in which the new product is first distributed and made available for purchase.

GROWTH STAGE- the product life-cycle stage in which a product’s sales start climbing quickly.

MATURITY STAGE- the stage in the product life cycle in which sales growth slows or levels off.

DECLINED STAGE- the product life cycle stage in which a product’s sales decline.