Tag Archive | Pamahalaan

Invasion of KPOP

K-pop (an abbreviation of Korean pop or Korean popular music) is a musical genre consisting of electronic, hip hop, pop, rock, and R&B music originating in South Korea. In addition to music, K-pop has grown into a popular subculture among teenagers and young adults throughout Asia, resulting in widespread interest in the fashion and style of Korean idol groups and singers.

Through the presence of Facebook fan pages, availability on iTunes, Twitter profiles, and music videos on YouTube, the ability of K-pop to reach a previously inaccessible audience via the Internet is driving a paradigm shift in the exposure and popularity of the genre.

Marketing Strategies

NEW PRODUCT DEVELOPMENT AND PRODUCT LIFE CYCLE STRATEGIES NEW PRODUCT DEVELOPMENT -the development of original products, product improvements,  product modifications, and new brands through the firm”s own R&D efforts.

IDEA GENERATION-the systematic search for new-product ideas.

IDEA SCREENING- screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

PRODUCT IDEA- is an idea for possible product that the company can see itself offering to the market.

PRODUCT CONCEPT- a detailed version of the new-product idea stated in meaningful consumer terms.

CONCEPT TESTING – testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.

MARKETING STRATEGY DEVELOPMENT- designing an initial marketing strategy for a new product based on the product concept.

BUSINESS ANALYSIS- a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company”s objectives.

PRODUCT DEVELOPMENT -developing the product concept into a physical product in order to assure that the product idea can be turned into a workable product.

TEST MARKETING -the stage of new-product development in which the product and marketing program are tested in more realistic market setting.                  (*standard test markets* controlled test markets * simulated test markets *)

COMMERCIALIZATION- introducing a new  product into the market.                                                                       SPEEDING UP NEW- PRODUCT DEVELOPMENT SEQUENTIAL PRODUCT DEVELOPMENT – a new product development approach in which one company department works to complete its stage of the process before passing the next department and stage.

SIMULTANEOUS (or teambased) PRODUCT DEVELOPMENT- an approach to developing new products in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness.

PRODUCT LIFE -CYCLE STRATEGIES  PRODUCT LIFE CYCLE (PLC)-the course of a product sales and profits over its lifetime.It involves five distinct stages: product development, introduction, growth, maturity, and decline.

STYLE- a basic and distinctive mode of expression.FASHION- a currently accepted or popular style in a given field.FADS- fashion that enter quickly, are adopted with great  zeal, peak early, and decline very fast.

INTRODUCTION STAGE- the product life-cycle stage in which the new product is first distributed and made available for purchase.

GROWTH STAGE- the product life-cycle stage in which a product’s sales start climbing quickly.

MATURITY STAGE- the stage in the product life cycle in which sales growth slows or levels off.

DECLINED STAGE- the product life cycle stage in which a product’s sales decline.


From the onset of this incident, the hostage-taker seemed to not be belligerent, as shown by the release of hostages. These were encouraging signs.

We were going to wait him out. The idea was to let the ground commanders who are the experts in this field handle the operation with minimal interference from people who are less expert.

But the situation deteriorated rapidly when, during the course of the negotiations, he was given the letter of the Ombudsman in which she promised to personally review his case. As he was reading the contents of the letter, while talking to an unknown individual on the phone, he became increasingly agitated.

The presence of his brother also added to the tension.

At this point, he threatened to kill a hostage. The police decided to remove the brother from the scene. As the negotiators were departing, the negotiators were shot at.

Media coverage of his brother being taken into custody further agitated the hostage-taker.

Shots were fired. They seemed to be warning shots, as there was no audible indication of tumult or chaos to show that the hostages were in immediate danger.

Nonetheless, the negotiators tried to reestablish contact with the hostage-taker but they were unsuccessful as the cellphone of the hostage-taker was continuously busy. He also refused to answer the throw-phone provided for him by the authorities.

The escape of the driver, combined with his reports that the hostages were being harmed, forced the assault to happen. When the vehicle began to move, and with reports that he had hand grenades, a decision was made to immobilize the vehicle as it would have made the situation even more dangerous.

As we know, the incident tragically ended in the deaths of eight innocent civilians.

We expect more of the facts to come to light and I have ordered Interior and Local Government Secretary Jesse Robredo and Justice Secretary Leila de Lima to thoroughly lead this review.